A 5-Step “Quick Start” Guide for Setting up GA4

A 5-Step “Quick Start” Guide for Setting up GA4 Google Analytics 4 (GA4), the latest version of Google Analytics, provides rich behavioral data, enhanced privacy, simplified tracking, and important customer insights to help your business thrive.  As Google’s new standard for website and app analytics, many businesses are or should be, eager to migrate to…

Hot Off the Press! ADA Compliance Updates for your Website: What’s New in WCAG 2.2

Hot Off the Press! ADA Compliance Updates for your Website: What’s New in WCAG 2.2   ADA Compliance Basics Have you ever wondered exactly what “ADA Compliance” includes or why it matters to you as a business owner? Simply put, ADA Compliance means following the guidelines of the Americans with Disabilities Act (ADA), which prohibits…

7 Real-World Examples of AI in Marketing

7 Real-World Examples of AI in Marketing

7 Real-World Examples of AI in Marketing Marketing is a constantly evolving field. There’s no denying that traditional marketing techniques still have their place and are essential, but it’s undeniable that if you want to stay ahead of the curve in 2023 and beyond, AI needs to be part of your strategy. By leveraging the…

picture of a group of friends cheering for a game with one man holding a football

The Power of Super Bowl Advertising

Everyone knows that the Super Bowl is an event like no other, whether you’re in it for the thrilling plays, the advertising spectacular, or the buffet of wings and cheese dip at the watch party.  The Super Bowl is historically one of the most watched and discussed television events of the year. During this year’s…

Why Blogging is important in Real Estate?

Why Blogging is important in Real Estate?   USING DIGITAL MARKETING TOOLS ARE BENEFICIAL IN BUILDING YOUR BRAND AS A REALTOR, BROKER, OR AGENCY. As advertising evolves, technology enables business owners to reach clients in different channels. Blogging, like social media, can help reach audiences in an organic approach. Organic, meaning generating reach without paying…