Strategies for Building Brand Awareness

Strategies for Building Brand Awareness In today’s digital landscape, social media engagement is critical for businesses and is a cornerstone of building brand awareness. Mastering social media engagement empowers businesses to navigate the dynamic landscape of digital marketing and use different platforms to craft and communicate their distinct identity.  This blog explores the essential strategies…

A 5-Step “Quick Start” Guide for Setting up GA4

A 5-Step “Quick Start” Guide for Setting up GA4 Google Analytics 4 (GA4), the latest version of Google Analytics, provides rich behavioral data, enhanced privacy, simplified tracking, and important customer insights to help your business thrive.  As Google’s new standard for website and app analytics, many businesses are or should be, eager to migrate to…

Hot Off the Press! ADA Compliance Updates for your Website: What’s New in WCAG 2.2

Hot Off the Press! ADA Compliance Updates for your Website: What’s New in WCAG 2.2   ADA Compliance Basics Have you ever wondered exactly what “ADA Compliance” includes or why it matters to you as a business owner? Simply put, ADA Compliance means following the guidelines of the Americans with Disabilities Act (ADA), which prohibits…