A 5-Step “Quick Start” Guide for Setting up GA4

A 5-Step “Quick Start” Guide for Setting up GA4 Google Analytics 4 (GA4), the latest version of Google Analytics, provides rich behavioral data, enhanced privacy, simplified tracking, and important customer insights to help your business thrive.  As Google’s new standard for website and app analytics, many businesses are or should be, eager to migrate to…

Hot Off the Press! ADA Compliance Updates for your Website: What’s New in WCAG 2.2

Hot Off the Press! ADA Compliance Updates for your Website: What’s New in WCAG 2.2   ADA Compliance Basics Have you ever wondered exactly what “ADA Compliance” includes or why it matters to you as a business owner? Simply put, ADA Compliance means following the guidelines of the Americans with Disabilities Act (ADA), which prohibits…

7 Real-World Examples of AI in Marketing

7 Real-World Examples of AI in Marketing

7 Real-World Examples of AI in Marketing Marketing is a constantly evolving field. There’s no denying that traditional marketing techniques still have their place and are essential, but it’s undeniable that if you want to stay ahead of the curve in 2023 and beyond, AI needs to be part of your strategy. By leveraging the…

ADA Compliant Website

Is Your Website ADA Compliant?

The Americans with Disabilities Act (ADA), a comprehensive civil rights law, requires certain businesses to make accommodations for people with disabilities. Title III of the ADA mandates that all “places of public accommodation” are legally required to remove any “access barriers” that would hinder a disabled person’s access to a business’s goods or services. Since…