Creating a User-Friendly Website: Best Practices for Design and UX To capitalize on the benefits of digital marketing, businesses need website design that combines visual appeal with the best possible user experience (UX). A website that looks great and functions well can lead to increased engagement, better customer satisfaction, and higher conversion rates. In this…
Effective Meta-Ad Strategies for Lead Generation in the Legal Sphere Understanding the impact of Meta Ads begins with knowing statistics about their reach and effectiveness with over 2.1 billion monthly active users on Facebook alone, and Instagram boasting more than a billion, these platforms offer an expansive audience for legal services to tap into. The…
The Role of Artificial Intelligence in Modern Web Design Development To get people’s attention in the world of digital marketing – to brand yourself or your business – your website must deliver. You already know that a digital marketing agency can help, but with rapid advances in technology, especially involving the use of Artificial Intelligence…
Strategies for Building Brand Awareness In today’s digital landscape, social media engagement is critical for businesses and is a cornerstone of building brand awareness. Mastering social media engagement empowers businesses to navigate the dynamic landscape of digital marketing and use different platforms to craft and communicate their distinct identity. This blog explores the essential strategies…
A 5-Step “Quick Start” Guide for Setting up GA4 Google Analytics 4 (GA4), the latest version of Google Analytics, provides rich behavioral data, enhanced privacy, simplified tracking, and important customer insights to help your business thrive. As Google’s new standard for website and app analytics, many businesses are or should be, eager to migrate to…
Unleash Customer Insights with GA4! Business owners need to know about their customers in order to provide the best products and services. Using a free tool that can help you understand your customers’ behaviors and interactions with your website and app is a great way to get that information and help your business grow. Google…
Ready, Set, Sell! How to Prepare Your Website for BFCM The 2023 Holiday Season is upon us! Diehard holiday enthusiasts have already started decorating their homes and many retailers have had Thanksgiving and Christmas displays up in stores since early October. Holiday commercials have just started running on TV, radio, and social media, and now…
Hot Off the Press! ADA Compliance Updates for your Website: What’s New in WCAG 2.2 ADA Compliance Basics Have you ever wondered exactly what “ADA Compliance” includes or why it matters to you as a business owner? Simply put, ADA Compliance means following the guidelines of the Americans with Disabilities Act (ADA), which prohibits…
7 Core Practices For Creating A Winning Website Every business owner wants a website that will look great and provide the best user experience (UX) for their customers. UX is about the feeling a customer has when interacting with your page, and it should motivate them to continue coming back (and to buy your product!).…
Complete Guide to Website Accessibility Testing Website accessibility testing for compliance with the Americans with Disabilities Act (ADA) can seem overwhelming, but it doesn’t have to be. With just a few steps, you can ensure that everyone has access to your content and maintain a professional image on behalf of your business. This blog post…