A 5-Step “Quick Start” Guide for Setting up GA4 Google Analytics 4 (GA4), the latest version of Google Analytics, provides rich behavioral data, enhanced privacy, simplified tracking, and important customer insights to help your business thrive. As Google’s new standard for website and app analytics, many businesses are or should be, eager to migrate to…
Unleash Customer Insights with GA4! Business owners need to know about their customers in order to provide the best products and services. Using a free tool that can help you understand your customers’ behaviors and interactions with your website and app is a great way to get that information and help your business grow. Google…
Ready, Set, Sell! How to Prepare Your Website for BFCM The 2023 Holiday Season is upon us! Diehard holiday enthusiasts have already started decorating their homes and many retailers have had Thanksgiving and Christmas displays up in stores since early October. Holiday commercials have just started running on TV, radio, and social media, and now…
Hot Off the Press! ADA Compliance Updates for your Website: What’s New in WCAG 2.2 ADA Compliance Basics Have you ever wondered exactly what “ADA Compliance” includes or why it matters to you as a business owner? Simply put, ADA Compliance means following the guidelines of the Americans with Disabilities Act (ADA), which prohibits…
7 Core Practices For Creating A Winning Website Every business owner wants a website that will look great and provide the best user experience (UX) for their customers. UX is about the feeling a customer has when interacting with your page, and it should motivate them to continue coming back (and to buy your product!).…