How Social Media Impacts Company Image

Any good business owner knows the important of a good company profile. Whether this be through the use of a professional style guide that helps represent your company to the world, or through friendly customer service and approachability. However, many times people overlook the impact of social media on the public’s perception of a company, resulting in lost revenue and lost opportunities to connect with potential clients.

While for some social media can be daunting or feel insignificant in the whole scheme of things, in our internet savvy culture it is nearly impossible to run a successful business without some form of internet outreach. Social media has become the lovable salesman of the modern age. A good social media account with make your company feel approachable and responsible, but not take itself too seriously. That’s not to say professionalism should go out the window, but social media is all about answer customer’s questions and creating an image for your company. A poorly managed social media site is as much of a faux-pas as a wrinkled suit at a job interview, and if you are the owner of a small company, every customer counts.

A well managed social media account reflects all the positive aspects of your company, and if done correctly can act as the most effective form of advertising on the market today. That is why it’s important to consider the impact of social media on your business when looking to attract more customers.