Marketing is a must-have if you’re serious about growing your business. But as a business owner, you shouldn’t have to do it alone. Hiring an internal marketing team is always an option, but you need a full service marketing company for amplified results.
What exactly is a full service marketing company? In short, it’s an external team that offers omnichannel solutions to help businesses gain and nurture customers. With a full service marketing company, you can expect a complete marketing plan that includes the following:
- Social Media Management – Creating, managing, and optimizing social media accounts to increase engagement and visibility.
- Website Design – Building websites from scratch with optimal user experience and SEO in mind.
- Digital Advertising – Utilizing paid advertising platforms like Google Ads and Facebook Ads to reach more customers.
- Content Creation/Management – Creating engaging content for blog posts, landing pages, emails, press releases, videos, and lead generation pieces.
- Search Engine Optimization (SEO) – Optimizing websites for search engines to improve their visibility online.
- Email Marketing -Using emails to reach potential customers, build relationships with them, and ultimately drive sales and conversions by delivering relevant content.
- Analytics – Providing detailed insights into a company’s performance, enabling them to make informed decisions based on accurate data that can be used to optimize campaigns for greater ROI.
By leveraging the combined power of multiple marketing disciplines, full-service marketing agencies can help clients create comprehensive strategies that drive their overall business objectives. That means a more efficient strategy, improved results, and a better return on your investment.
Full-Service Marketing Company Benefits for Your Business
Now that we’ve defined a full-service marketing agency let’s look at the six benefits of having one on your side.
Working With a Multi-disciplinary Full Service Marketing Company Team
When you hire an experienced full-service marketing company, you have access to experts in several disciplines, from website development to professional copywriting. Save the time and effort you’d spend juggling separate contractors with expertise in all the work you need to be done – simplify and streamline with one unified team of experts.
Utilizing a full-service marketing agency team eliminates the need for businesses owners to manage everyone individually; instead, you can trust this team of professionals to handle everything from start to finish. This will save time and money otherwise spent on multiple contractors with unique skill sets. By working together, these experts better understand each other’s roles. They can collaborate effectively when developing campaigns or improving existing content – ensuring your brand is consistent with its messaging and caters to the needs of your target audience.
They’ll be sure to get it right!
Maintaining Brand Consistency
If one thing sets successful businesses apart from unsuccessful ones, it’s brand consistency. Your branding is consistent across all channels—including social media profiles, website design, and email campaigns—strengthens customer trust and loyalty while making it easier for them to recognize your brand when they see it out in the world. With a full-service marketing agency, this consistency won’t be hard to maintain since the same team will manage all of these channels.
The stakes for maintaining consistent branding are high: research shows that it only takes 0.05 seconds for a user to make an opinion about a company’s brand1 – so having an inconsistent approach could tarnish your reputation in no time. Additionally, consistent branding can lead to a 33% increase in revenue2. You can’t afford to skip consistent branding, and a full-service agency can make it happen.
Augmenting Your Team Without Hiring Full-Time Staff
Let’s face it—hiring staff members is costly! With a full service marketing company on board, you don’t have to worry about finding qualified staff or dealing with overhead costs associated with having additional employees on the payroll. The right agency can support you without taking up too much of your budget or requiring long-term commitments from both parties.
There are also the cost savings that come with hiring an agency – things like office space and equipment are all included in their fees. An agency will have already vetted and qualified personnel available to offer their services at an attractive rate. They can provide exactly what you need while also giving you the flexibility of not committing to long-term employees.
Innovation at Your Fingertips
A full-service marketing agency provides an invaluable service to companies looking for innovative and creative ideas to stand out from the competition. These agencies stay current on all the current marketing trends, ensuring they have their finger on the pulse of what people are looking for. They prioritize fresh content and constantly improve their products and services to ensure they provide the most current solutions. Furthermore, they seek new technologies and ways of doing business that allow them to develop unique strategies tailored to each company’s needs.
Expanding Your Reach Across Multiple Channels
A stellar full-service marketing agency will help expand your reach across multiple channels so more people can discover your products or services online. Your team will plan coordinated channel placement through digital advertising campaigns, lead generation strategy, and social media optimization. Your full service marketing company partner will ensure that potential customers see your message in the right place at the right time.
An expert full-service marketing agency partner will provide valuable insights into trends and best practices that can help you make the most of every dollar spent on marketing initiatives. With a clear understanding of where customers are engaging with your brand online, teams can focus on creating meaningful experiences through targeted messaging and creative content – creating stronger connections with current customers while simultaneously attracting new ones.
Analytics & Insights To Help You Make Smarter Decisions
Analytics and insights are also great benefits of working with full service marketing company. Your agency partners understand what performance metrics are the most important for growth and use analytic tools that capture performance data. These data points help your team see where customers come from and how they interact with your site or social media profiles. Then, use this data to make smarter decisions about future campaigns.
Analytics also provides detailed insights into customer behavior and preferences that can be used to refine existing strategies or create new ones. You can use this data to identify which channels have proven most successful in reaching your target audience and determine which content resonates best with them. Additionally, it can help you calculate ROI from different campaigns or identify the best times to post on social media networks for maximum reach. As a result, a full-service marketing agency’s access to analytics and insight can increase customer engagement and offer better value for every marketing dollar spent.
When you partner with a full-service marketing agency, you’ll ensure your marketing is streamlined and optimized for success—and you’ll be able to focus on growing your business. Learn more about Pierson Media’s full-service marketing services and how we can help.