Four Strategies to Stay Connected with Your Customers During Social Distancing
Countries around the world are implementing measures to encourage social distancing due to Coronavirus (COVID-19). This outbreak has made an impact on the daily life of billions of people around the world, including businesses. Although your customers may be in self-quarantine, that doesn’t mean you can’t continue providing excellent service.
So how does a business accomplish staying connected to their customers during these times?
Let your customers know what you are doing to help prevent the spread of COVID-19. This includes sending emails, creating social media posts, and updating your website with important information to assure your audience that you are doing all you can to keep your team and the community safe. In addition, encourage social distancing and provide helpful tips on how your audience can stay healthy and calm as well. If you are altering your hours or forms of communication, let your customers know that information as well.
Increase your social media presence and take advantage of using all relevant platforms to reach your audience. Social distancing has led to a spike in social media and digital media consumption. This is a great opportunity to engage with your audience in order to build a connection and generate more brand awareness. Increasing your posting frequency with valuable and relevant content can ensure you are showing up in your audience’s newsfeeds.
Offer online deals. If your business already offers an e-commerce component, remind your customers that they can still shop for their favorite items on your website. Offering a coupon or discount may help encourage online shoppers to take advantage of these deals and make purchases while they’re stuck at home.
Focus on serving your customers through digital channels. Now is the time to increase your customer service capabilities and ensure that your customers can reach you – no matter where they are. With social media, you can offer chats via Facebook Messenger, WhatsApp, Instagram Direct Messenger, and any other instant messaging platforms. You can also offer video conferencing so your customers can get that “face-to-face” feel without actually being there in-person.
This is an ideal time to get creative and implement new strategies to keep connected to your audience and retain customer loyalty. Create relevant and valuable content, communicate proactively, and continue to provide exceptional customer service.