5 Key website trends to win big in 2019

A quality website is clean, well-organized, easy to navigate, clear/concise, modern (in terms of style and layout), functional, branded, and motivates the visitor to do business with you. Information such as hours of operation, location, and contact info should be extremely easy to find, but in today’s world that is just not enough and the reasons are many… This is why we created a list of the top 5 dominating website trends for 2019, so you make sure your business is ready for the heavy competition.

Speed

How much time do you think that you get to make a good impression with a potential customer? If you’re talking about interacting with them online, you have less than three seconds.

If your website loads fast, you’ve instantly made a strong first impression. It’s a quick-win for user experience! People consider fast websites to be professional and reliable. We relate speed to efficiency, trust, and confidence. According to recent studies, 73% of mobile internet users say that they’ve encountered a website that was too slow to load

Minimalist Design

You’ve heard the saying, “less is more.” When it comes to websites, minimalistic designs with fewer elements can make a massive impact

Here’s a few reasons for you to consider making a minimalist website and stop adding too much stuff:

• Minimalism is trendy, and it’s going to stay trendy for a while.
• Minimalist websites are easy to make responsive.
• With fewer objects on the page, minimalist websites load faster.
• Minimalism allows users to concentrate all their attention on the product or service you sell.
• Minimalism makes navigation intuitive.

Mobile First

Google has changed which sites they index first — they now prioritize mobile sites over sites that aren’t mobile friendly

Mobile-first indexing crawls the mobile version of your site first, rather than the desktop version. Google then uses that site to determine the rankings for mobile, followed by desktop. While the desktop version will still be considered, not having a mobile site or having a poor mobile site could negatively impact rankings.

Video Backgrounds

In spite of the minimalist, quick-loading, flat design trends, video backgrounds are still incredibly popular as a trend going into 2019.

Video background on your website, if used properly, can help you capture your website visitors’ attention too! They make websites look modern and create a sense of artistry that static background images simply can’t match up to. Many website conversion experts and regular people alike see their visitors stay on their websites longer and more likely to sign up or opt-in to their product / service offers.
Increased conversion.
Video backgrounds help make visitors stay longer. They also encourage them to sign up to the product or service you offer. A 10% or 20% improvement in conversion and engagement can be seen when you use them in your website, which means more sales and higher brand awareness.
Increased sales.
Many businesses have succeeded by using video backgrounds on their websites. They have seen their sales increased as they capture the attention of their website visitors. You can also take advantage of this feat, even with no professional help. You just have to do use this web design trend the right way.

Chatbots / Machine Learning

Bots, or chatbots, are becoming increasingly common on websites and micro-interactions across digital media. It’s likely that you spoke with one the last time you called your mobile service provider.

In most cases, chatbots use messenger apps to communicate with customers. A person can type or ask a question and the chatbot responds with the right information. Depending on the situation, many chatbots can learn from what a customer says to personalize the interaction and build off previous interaction.
Businesses will be able to save a lot of money while earning more revenue with the help of these bots that work 24/7 for its owner without having a break. And with new advancements coming every year like AI, NLP and Machine Learning, which makes the bot more intelligent to a point where it does not need to be told by an employee what to do is not too far away. Hence, it is safe to say that the future of chatbots is bright and shinning.

Talk to one of our experts about updating your website’s design today! It will have a dramatic effect on your brand and your revenue stream.

Contact calling us at (305) 614.4311.