5 Key website trends to win big in 2019
A quality website is clean, well-organized, easy to navigate, clear/concise, modern (in terms of style and layout), functional, branded, and motivates the visitor to do business with you. Information such as hours of operation, location, and contact info should be extremely easy to find, but in today’s world that is just not enough and the reasons are many… This is why we created a list of the top 5 dominating website trends for 2019, so you make sure your business is ready for the heavy competition.
If your website loads fast, you’ve instantly made a strong first impression. It’s a quick-win for user experience! People consider fast websites to be professional and reliable. We relate speed to efficiency, trust, and confidence. According to recent studies, 73% of mobile internet users say that they’ve encountered a website that was too slow to load
Here’s a few reasons for you to consider making a minimalist website and stop adding too much stuff:
- Minimalism is trendy, and it’s going to stay trendy for a while.
- Minimalist websites are easy to make responsive.
- With fewer objects on the page, minimalist websites load faster.
- Minimalism allows users to concentrate all their attention on the product or service you sell.
- Minimalism makes navigation intuitive.
Mobile-first indexing crawls the mobile version of your site first, rather than the desktop version. Google then uses that site to determine the rankings for mobile, followed by desktop. While the desktop version will still be considered, not having a mobile site or having a poor mobile site could negatively impact rankings.
Video background on your website, if used properly, can help you capture your website visitors’ attention too! They make websites look modern and create a sense of artistry that static background images simply can’t match up to. Many website conversion experts and regular people alike see their visitors stay on their websites longer and more likely to sign up or opt-in to their product / service offers.
Video backgrounds help make visitors stay longer. They also encourage them to sign up to the product or service you offer. A 10% or 20% improvement in conversion and engagement can be seen when you use them in your website, which means more sales and higher brand awareness.
Many businesses have succeeded by using video backgrounds on their websites. They have seen their sales increased as they capture the attention of their website visitors. You can also take advantage of this feat, even with no professional help. You just have to do use this web design trend the right way.
Chatbots / Machine Learning
In most cases, chatbots use messenger apps to communicate with customers. A person can type or ask a question and the chatbot responds with the right information. Depending on the situation, many chatbots can learn from what a customer says to personalize the interaction and build off previous interaction.
Businesses will be able to save a lot of money while earning more revenue with the help of these bots that work 24/7 for its owner without having a break. And with new advancements coming every year like AI, NLP and Machine Learning, which makes the bot more intelligent to a point where it does not need to be told by an employee what to do is not too far away. Hence, it is safe to say that the future of chatbots is bright and shinning.
Talk to one of our experts about updating your website’s design today! It will have a dramatic effect on your brand and your revenue stream.
Contact calling us at (305) 614.4311.