Is your website working for you? Sure, it might look good, but what you don’t know can hurt! Search engine optimization (SEO) is a multi-layered strategy that applies tactics to your site’s front and back end. Done right, it will help you appear at the top of search engine results pages (SERPs), drive traffic to your site, and help you convert site visitors into paying customers.
SEARCH ENGINE OPTIMIZATION
SEO That Works.
PHILOSOPHY
Why are some websites more visible on Google?
01/
Content
Your web copy, blogs, images, and other content on your site all benefit SEO. Even more than what you post—the quality of the content and words you use also make a difference. From web copy to blogs, product descriptions, and other content, quality matters.
02/
HTML
The backend code of your website, also known as off-page SEO, is just as critical as on-page tactics for search engine success. These include title and header tags, meta descriptions, and other lines of code not visible to the viewer.
03/
Architecture
Search engines today are primarily concerned with providing a quality search experience. The easier your site is to navigate, the happier your site visitors will be, and the higher you’ll rank. We simplify URLs, create sitemaps, and mitigate issues that might be tanking your site’s performance.
04/
Links & Profiles
Backlink strategies, online profiles (like Google Business Profile), and social proof are all ways to increase authority. The greater your authority, the more you’ll appear in the four-pack and local search, driving business straight to your door.
BENEFITS
SEO Services That Get You Found
SEO is never “one and done.” It’s an ongoing process that needs to consider the constant algorithmic changes and upgrades that Google rolls out. Ignoring these tasks can result in overnight changes to your rank and traffic. Proactive monitoring is necessary, and any SEO “expert” that tells you otherwise is not being entirely truthful.
SEO Audit
We start with a complimentary SEO audit, helping you identify areas that need improvement, so you’ll never miss another opportunity.
Modern Technique
Outdated SEO techniques will do the opposite of what you need them to do. We live and breathe algorithms, ensuring your site and its content always satisfy the search engines.
Keyword Research
Keywords are a critical and foundational aspect of SEO. Detailed keyword research helps you identify the best keywords for your industry niche and business goals.
Comprehensive Strategy
We’re your team, coach, and biggest fans all in one—like you, we’re in it to win it! Ongoing check-ins and monthly strategy meetings are essential to our Agile process.
Real-Time Reports
Real-time data informs strategy and substantiates your efforts. Detailed, automated reporting and analytics are essential, so you always know where you stand.
Impactful Results
Good SEO is its own reward. It supports your paid campaigns, drives more traffic to your site, boosts brand awareness, and builds authority. Your SEO team at Pierson is standing by to make it happen!
WORK WITH US
The search stops here.
Are you ready for more search engine traffic, customers, and business growth? Drop us a line today. Tell us about your business, and we’ll be in touch to talk about next steps.