A 5-Step “Quick Start” Guide for Setting up GA4 Google Analytics 4 (GA4), the latest version of Google Analytics, provides rich behavioral data, enhanced privacy, simplified tracking, and important customer insights to help your business thrive. As Google’s new standard for website and app analytics, many businesses are or should be, eager to migrate to…
Unleash Customer Insights with GA4! Business owners need to know about their customers in order to provide the best products and services. Using a free tool that can help you understand your customers’ behaviors and interactions with your website and app is a great way to get that information and help your business grow. Google…
Ready, Set, Sell! How to Prepare Your Website for BFCM The 2023 Holiday Season is upon us! Diehard holiday enthusiasts have already started decorating their homes and many retailers have had Thanksgiving and Christmas displays up in stores since early October. Holiday commercials have just started running on TV, radio, and social media, and now…
Hot Off the Press! ADA Compliance Updates for your Website: What’s New in WCAG 2.2 ADA Compliance Basics Have you ever wondered exactly what “ADA Compliance” includes or why it matters to you as a business owner? Simply put, ADA Compliance means following the guidelines of the Americans with Disabilities Act (ADA), which prohibits…
7 Core Practices For Creating A Winning Website Every business owner wants a website that will look great and provide the best user experience (UX) for their customers. UX is about the feeling a customer has when interacting with your page, and it should motivate them to continue coming back (and to buy your product!).…
Complete Guide to Website Accessibility Testing Website accessibility testing for compliance with the Americans with Disabilities Act (ADA) can seem overwhelming, but it doesn’t have to be. With just a few steps, you can ensure that everyone has access to your content and maintain a professional image on behalf of your business. This blog post…
7 Real-World Examples of AI in Marketing Marketing is a constantly evolving field. There’s no denying that traditional marketing techniques still have their place and are essential, but it’s undeniable that if you want to stay ahead of the curve in 2023 and beyond, AI needs to be part of your strategy. By leveraging the…
Why Blogging is important in Real Estate? USING DIGITAL MARKETING TOOLS ARE BENEFICIAL IN BUILDING YOUR BRAND AS A REALTOR, BROKER, OR AGENCY. As advertising evolves, technology enables business owners to reach clients in different channels. Blogging, like social media, can help reach audiences in an organic approach. Organic, meaning generating reach without paying…
Using Social Media to Improve Business Outreach A good social media account can take advantage of various advertising campaigns, and for the most part exists as an online spokesperson for your business. Having an updated profile is important in making a good first impression with anyone looking to hire your business. Posting regularly, answering customer…
How Social Media Impacts Company Image Any good business owner knows the important of a good company profile. Whether this be through the use of a professional style guide that helps represent your company to the world, or through friendly customer service and approachability. However, many times people overlook the impact of social media on…