Research that sharpens your direction. A strategy that connects your brand, your ideal customers, and your next move.
Give your team the insight to communicate your value, focus its effort, and move forward with purpose.
A new website, campaign, or sales presentation works better with a clear strategy behind it. The Playbook connects what your business does best with what your customers need, so your next investment has a stronger starting point.
Four stages. Fourteen components. One clear direction.
Know your audience.
Own your difference.
Make the message matter.
Give growth a direction.
We turn research into a clear view of your audience, your value, and your opportunities. The thinking is organized around the decisions your team needs to make.
Weigh new opportunities against your goals and the customers you want to reach.
Use clear positioning and messages in sales conversations, campaigns, and content.
Brief the people creating your website, brand assets, and marketing with a clear purpose.
You bring the business knowledge. We ask questions, research the market, and connect the findings. Your account manager keeps the work moving, with your feedback and approval at each major stage.
Understand your goals, customers, and challenges.
Shape the findings into positioning and priorities.
Review the thinking together and agree on the direction.
What it includes, how it works, and how your team can use it.
When your business has evolved but your message or marketing has not caught up. It is especially useful before a website redesign, a new market launch, or a larger marketing investment. It helps you decide whom to reach, why they should choose you, and where to focus.
We research your business, market, competitors, and ideal customers, then develop positioning, messaging, and marketing recommendations. The 14 components also cover the customer journey, content, website strategy, and search foundations. Explore what goes into your Playbook.
Use it to brief your creative team, shape sales presentations, plan content, and evaluate new marketing ideas. Your team can find the audience insights, key messages, and priorities behind the work, then apply them to the decisions in front of them.
We begin with discovery, research your market and audience, and develop recommendations for your review. Your team provides business context and feedback; we lead the research and strategy. The timeline depends on the scope and review process, and is agreed before work begins.
Either. Your team or existing partners can use the Playbook to guide their work. Pierson Media can also help with websites, design, search, LinkedIn, and other marketing through a separate scope. The Playbook is optional, so you can also hire us for a specific service.
Tell us where you want to take the business and what your marketing needs to support. We'll help you explore how the Strategic Marketing Playbook can give that ambition a clear direction.