Answer an existing need.
Align keywords, ad copy, and landing pages around what prospects are trying to solve.
A relevant query → A specific answer
Paid Advertising
Microsoft Ads
Microsoft AdsOpen another path to the right audience.
Extend your advertising with search and audience campaigns across Microsoft’s advertising ecosystem.
Let’s plan your campaignTwo ways to connectSearch placement
business marketing support
Sponsored · Pierson Mediapiersonmedia.com › strategyStrategic Marketing Playbook | Pierson Media
Bring your audience, positioning, and marketing priorities into one clear plan. Give your team a shared direction.
Our approachWebsite designTalk with our team
Native placement · SponsoredA stronger direction for your business.Pierson Media
A distinct role in your media mix
Search intent. Audience discovery.
Evaluate each opportunity on its own contribution to your business.
Introduce a useful idea.
Use native and display-style creative to build familiarity beyond an active search.
A relevant context → A reason to explore
Explore campaign opportunities
- Search demand capture
- Microsoft Audience Ads
- Native placements
- Display campaigns
- Remarketing
- Professional audiences
- LinkedIn profile targeting
How we shape the campaign
Adapt the campaign. Evaluate the channel.
Pierson Media helps you evaluate Microsoft alongside Google, with campaigns shaped around your market, offer, and the opportunities each channel can support.
Search
Search with intent
Develop relevant keyword groups, ad messaging, exclusions, and landing experiences.
KeywordsOfferDestination
Audience
Extend with audience ads
Use native and display-style creative to introduce and reinforce your offer.
NativeDisplayProfessional signals
Value
Evaluate incremental value
Compare lead quality, costs, and reach with the wider campaign mix.
Lead qualityCostIncremental reach
Business context
Look beyond the lowest-cost click.
We evaluate whether the channel adds relevant opportunities to your existing marketing.
Platform signalsSearch relevance
Engagement
Conversion activity
Engagement
Conversion activity
Sales feedbackFit with your offer
Inquiry quality
Next-step readiness
Inquiry quality
Next-step readiness
The questions behind the numbers
Measure the outcome that matters here.
We agree on success before launch, then use campaign activity and business feedback to guide the next decision.
- Relevant search traffic
- Are the search terms a good fit?
- Audience engagement
- Does the creative earn relevant interest?
- Qualified leads
- Do inquiries match your priorities?
- Cost per conversion
- What is the cost of a meaningful action?
Useful answers
Microsoft Ads FAQs
How does LinkedIn enhance Microsoft campaigns?
Microsoft owns LinkedIn, and Microsoft Advertising offers LinkedIn profile targeting by company, industry, and job function. We use these professional signals where available to refine audience strategy for eligible campaigns. Availability varies by campaign type and target market; this does not mean the ads run on LinkedIn.
How does Microsoft fit alongside Google?
It can provide an additional source of search demand and audience reach. We evaluate each platform independently rather than assuming the same budget, targeting, or results will transfer.
Is Microsoft Advertising only search?
No. Microsoft also offers audience advertising, including native and display placements. We select the approach that fits your objective and available creative.
Can you adapt existing campaigns?
Existing work can provide a starting point. We still review targeting, tracking, settings, messaging, and landing pages for the new platform before launch.
The broader picture
Find the right combination.
A campaign with direction
Ready to reach the right audience?
Let’s connect your audience, message, and creative with a clear opportunity for your business.
Discuss your advertising goalsThe connection that counts
- AudienceReach the people who matter.
- MessageGive them a reason to care.
- ActionMake the next step clear.
Learn. Refine. Connect again.