Intent
Understand the search
Group keywords by intent and identify searches that are relevant to your offer.
Relevant queriesSearch exclusions
Paid Advertising
Google Search Ads
Google Search AdsShow up when your audience is already searching.
Google Search Ads help businesses appear in front of potential customers at the moment they are actively looking for a solution.
Let’s plan your campaignSearch campaign conceptmarketing strategy for my business
AllImagesVideosNews
Sponsored · Pierson Mediapiersonmedia.com › strategyStrategic Marketing Playbook | Pierson Media
Bring your audience, positioning, and marketing priorities into one clear plan. Give your team a shared direction.
Our approachWebsite designTalk with our team
What belongs in a marketing plan?
Audience, positioning, messaging, and a practical path forward.
Start with intent
The query tells you where to begin.
A prospect researching a problem needs a different answer from someone ready to speak with a provider.
Exploring a problem“how to improve our marketing”
Offer a useful perspective.
Comparing solutions“marketing strategy agency”
Make your approach specific.
Ready to act“marketing consultation”
Make the conversation easy.
Explore campaign opportunities
- Lead generation
- Service inquiries
- Local search
- National search
- Branded search
- Non-branded keywords
- Competitor and category targeting
- Call-focused campaigns
- Landing page campaigns
- High-value services
How we shape the campaign
Build around the search, not a long keyword list.
Pierson Media builds and manages search campaigns designed to capture relevant demand, improve visibility, and turn high-intent searches into meaningful business opportunities.
Relevance
Make the message specific
Connect ad copy, assets, and landing pages to what the prospect needs.
Ad promiseLanding page
Investment
Refine the investment
Review search terms, exclusions, conversion quality, bids, and budgets.
Lead qualityBudget decisions
Message continuity
The landing page should finish the thought.
A relevant ad earns the visit. A focused page earns the next step.
The ad promisesA clear marketing plan.
Specific language sets the expectation.
The page deliversWhat it includes.
How it helps.
Where to begin.
How it helps.
Where to begin.
The landing page answers the question behind the click.
The questions behind the numbers
Measure the outcome that matters here.
We agree on success before launch, then use campaign activity and business feedback to guide the next decision.
- Relevant search terms
- Are searches aligned with your offer?
- Qualified inquiries
- Are inquiries relevant to the business?
- Cost per lead
- What does a useful lead cost?
- Landing page conversion
- Does the page help people act?
Useful answers
Google Search Ads FAQs
Can search advertising work alongside SEO?
Yes. Search ads can support immediate visibility while SEO develops your organic presence. We align priorities and messaging while evaluating each channel on its own results.
Do we need a separate landing page?
Not always. We review whether your existing page clearly answers the search, communicates the offer, and makes the next action easy. A focused landing page may help when those elements are missing.
Will our ad always appear first?
No. Position and delivery depend on factors including the auction, relevance, budget, competition, and eligibility. We manage toward useful business outcomes rather than promising a fixed placement.
The broader picture
Find the right combination.
A campaign with direction
Ready to reach the right audience?
Let’s connect your audience, message, and creative with a clear opportunity for your business.
Discuss your advertising goalsThe connection that counts
- AudienceReach the people who matter.
- MessageGive them a reason to care.
- ActionMake the next step clear.
Learn. Refine. Connect again.