Monthly newsletters
Newsletters give your business room to develop an idea, share its perspective, and provide more context than a single post allows. We manage monthly newsletters as part of the communication you want to build.
LinkedIn Management
Give your expertise a stronger voice.
Your business has knowledge worth sharing and people worth listening to. A considered LinkedIn presence helps that expertise reach the people who need to understand it.
Pierson Media manages corporate and executive accounts, bringing communication strategy, creative content, and ongoing guidance together around your business.
Communication with direction
Your message starts with your business.
The most relevant communication comes from understanding what your organization does, what it believes, and whom it wants to reach. Those details give your LinkedIn presence a clear point of view.
Explore the approach
We capture important information about your business, services, and culture through a detailed questionnaire. That understanding informs a communication strategy that connects your expertise with the interests of your audience.
Your corporate account becomes a place to express what makes your organization valuable, with messaging and creative work that reflect the character of your brand.
Your business.
Clearly represented.A corporate presence shaped around your services, culture, and goals.
Clearly represented.A corporate presence shaped around your services, culture, and goals.
Your leaders.
Distinctly themselves.Individual voices that reflect the people behind the profiles.
Distinctly themselves.Individual voices that reflect the people behind the profiles.
LinkedIn / Expertise in the feed
Executive perspectiveLeadership insights
What has your experience taught you that your customers would find useful?
Share the thinking
behind the work.
behind the work.
An observation. A useful takeaway. A conversation.
Executive account management
Make your executives’ expertise visible.
Your executives have earned their perspective through experience. We help bring that perspective to LinkedIn in a way that feels natural, distinctive, and true to each person.
Explore the approach
We manage executive accounts with communication shaped around the individual behind the profile. Their experience, personality, and point of view guide the message, giving their audience a genuine sense of who they are and what they know.
Over time, that presence can strengthen their reputation as trusted authorities in their field while giving your organization a more personal and credible voice.
Together, your corporate and executive accounts show the depth of expertise within your business and the people who bring it to life.
Creative communication
Give people something worth their attention.
A clear idea deserves an expression that helps people notice it, understand it, and remember it. The words and visuals you share should work together to communicate the substance of your business.
We bring strategy, copy, design, animation, and video into your LinkedIn communication, giving your expertise a distinctive expression in a crowded feed. The message gives the creative work its purpose, while the creative work helps the message connect.
01 / PostsA point
of view.
of view.
02 / ArticlesRoom for
the full story.
the full story.
03 / EngagementKeep the
conversation going.
conversation going.
More ways to connect
Build on the conversation.
Your LinkedIn presence can support different levels of interest, from a first introduction to a closer look at your thinking.
Paid advertising
We also manage LinkedIn paid advertising, connecting campaign messaging and creative work with the business objectives defined for the engagement.
- Copy
- Design
- Animation
- Video
A strategy that stays in conversation with you.
Your business evolves. Your LinkedIn presence should evolve with it. We review the work together and use audience response to inform the next direction.
Set the focus
Your expertise. Your audience. A clear purpose.
Shape the voice
Content that sounds like your business.
Learn & refine
Use responses and reporting to guide what comes next.
Frequently asked questions
LinkedIn management FAQs
Should we focus on our company page, executive profiles, or both?
The choice depends on whom you want to reach and whose expertise influences the buying decision. A company page represents your services, culture, and business; executive profiles give that expertise a personal voice. Pierson Media manages both. We can focus on one or coordinate them so the organization and its leaders contribute distinct, relevant perspectives.
How do you keep LinkedIn content authentic to our executives?
We start with each executive’s experience, point of view, and way of communicating. Your input provides the substance: customer questions, industry observations, lessons, and business priorities. Pierson Media shapes that thinking into clear copy and creative content. The engagement defines how your team supplies input and reviews content so the message reflects the person behind the profile.
What does Pierson Media’s LinkedIn management service include?
LinkedIn management brings communication strategy, copywriting, creative content, and ongoing guidance together around your business. Depending on the scope, content may include design, animation, video, articles, and monthly newsletters. Paid advertising can also be included. The proposal defines the accounts, content formats, publishing responsibilities, and deliverables for your engagement.
How do you measure whether LinkedIn is supporting the business?
Monthly reporting provides a basis for reviewing the work and adjusting direction. We connect available audience growth, content engagement, and website activity with your business goals and feedback from sales conversations. Relevant attention and qualified interest matter more than follower count alone. Lead attribution depends on the tracking and information available; engagement should not be treated as proof of revenue.
Can we start LinkedIn management without a broader marketing program?
Yes. You can hire Pierson Media directly for LinkedIn management. We gather information about your business, services, culture, and audience through a questionnaire and strategic discussion. A separate Strategic Marketing Playbook is optional. We establish the account scope, content needs, review responsibilities, and reporting before the ongoing work begins.
Let’s talk
What should your industry know about you?
Tell us about your organization, its leaders, and the people you want to reach. We’ll help give that expertise a thoughtful, distinctive presence on LinkedIn.
Your goals.
Our next conversation.
Our next conversation.