Ricky Pierson:Founder and Creative Director of Pierson Media

Designer at the core. Strategist by experience. Creative problem solver by nature.

Ricky Pierson is the founder and creative director of Pierson Media. For more than 25 years, he has worked at the intersection of design, technology, and marketing, helping businesses communicate more clearly and build stronger digital experiences.

A 2003 graduate of Louisiana State University, Ricky developed his creative foundation as part of LSU’s Graphic Design program. That experience shaped the way he approaches communication and problem solving by considering how information is organized, how people interact with it, and how design can create clarity, build trust, and inspire action.

From Designer to Digital Strategist

Ricky’s career began in graphic design and evolved naturally into web design, website development, user experience, and digital marketing. His professional experience includes influential roles with The DIS, also known as Disney Information Station, and Visa.

At The DIS, Ricky served as one of two webmasters responsible for managing a website that received more than eight million page views each month. He was also a videographer, helped launch and participated in The DIS Unplugged Roundtable Discussion, and created the Spanish language DISboards community forums.

Working across the website, video, podcast, and online communities gave Ricky an early understanding of how content, technology, and audience engagement must work together. Managing a digital platform at that scale also showed him the importance of usability, performance, consistency, and building experiences around the needs of an active online community.

At Visa, Ricky expanded his experience in international digital marketing by helping create, launch, and manage campaigns in English, Spanish, and Portuguese for audiences across Latin America, Brazil, and the Caribbean. Working across languages and cultures sharpened his ability to translate strategy into digital experiences that feel relevant to the people and markets they are designed to reach.

Together, these experiences shaped Ricky’s ability to connect visual communication, user experience, technology, and marketing with clear business goals.

Building Pierson Media

In 2012, Ricky founded Pierson Media in Miami to help businesses build stronger brands and more effective digital experiences. The agency brings strategy, messaging, design, technology, and marketing together to create work that communicates clearly and supports meaningful growth.

Ricky has also been part of BNI Dadeland since 2006. His longstanding involvement reflects his belief that business growth is built through trust, consistency, collaboration, and a genuine commitment to helping others succeed.

Always Evolving

Ricky remains curious about how design and technology continue to shape the web. His interests include graphic design, web design, user experience, emerging web technologies, and artificial intelligence, with a focus on how these fields can solve practical problems and improve the way people interact online.

Beyond the Work

Outside Pierson Media, Ricky is a husband, father of three, marathon runner, guitarist, and lifelong music fan. Running gives him discipline, music keeps him connected to creativity, and family keeps everything in perspective. Across each part of his life, he follows the same approach: stay curious, keep improving, enjoy the process, and focus on what matters.