search engine optimization

Miami SEO Agency

Organic SEO

Organic Search Engine Optimization (SEO), is the process of increasing the visibility of a website in a “natural” or un-paid manor. The higher ranked your website is on the search engine results page, the more visitors your site will receive. What is the point of a website if no one is visiting it? So we make sure that when a potential client is looking for your services online, your website shows up highly ranked against your competitors.

We do this by doing the following:

  • Keyword List Development
  • We use our own methods to find the most strategic keywords to attract traffic to your website. We put ourselves in the shoes of your customers and actually think like them, rather than trying to sell to them. This way we assure that we are using the keywords that consumers search to find your business. Then we establish competition levels for those target keywords.
  • Website Address – URL Re-Tooling
  • Strategically re-structuring the sequence of the URL text and directory names, so that it is more specific to the content and therefore send more traffic to the relevant page as a result.
  • Content Adjustment
  • Content search engine optimization (or content seo) is the development and modification of your existing content to include the most effective keywords at just the right frequency to get it optimally noticed by search engine spiders as they crawl the web.
  • Meta-Tag Authoring
  • A meta-tag provides parallel (‘meta’) information about the web page. This information can include the name and ‘value’ (content relevance) of your site. The name can be anything you consider important – a prominent keyword, a short description of the page, the author’s name and/or email address, the copyright or a robot command (allowing or disallowing indexing by search engine spiders, or ‘robots’).
  • HTML Site Maps
  • An HTML sitemap allows site visitors to easily find content on your website. It is a bulleted outline text version of the site navigation and important headers. The anchor text displayed in the outline is linked to the page it references. Site visitors can go to the Sitemap to locate a topic they are unable to find by searching the site or navigating through the site menus.
  • Robots.txt
  • A Robots.txt is a document that we create to give specific instructions to web robots on how to navigate your website. These instructions can include specific content to ignore or to give special attention to review. This document also focuses your website for better search engine recognition.
  • XML Site Maps
  • With an XML Sitemap, search engines better index your website. This content is not visible to the website visitor, rather it is intended for the search engines to more effectively understand your website structure and content, thus they are able to retrieve it more efficiently.
  • Header Tag Authoring
  • We use header tags to draw attention and effectively communicate to the various search engines what a web page is all about. This reinforces the quality content and concise messaging on your web pages.
  • Image Alt-Tag Optimization
  • By using strategic keywords that describe your images, it creates additional relevancy for your website. This not only assist the search engines in understanding the content on your page, but it also optimizes your images with search engines so that your images also have a high ranking with keywords and display high on the images results page.
  • Content Linking to Internal Pages
  • Internal linking allows you to link certain keywords in your content to another section on the website that is relevant. This not only assist the search engine web crawler to better understand the content on your website, but it also dramatically increases the time your potential customer stays on your website.